Case Study: how Direct Energie delivers high quality customer experience

"Instant call back enabled us to optimize the conversion funnel ..."

Since its merger with POWEO, Direct Energie became the third largest French electricity and gas operator. By offering competitive packages, the company now boasts more than 1.6 million customers.

Direct Energie has received several industry awards for providing excellent customer service which is a testament of its high quality of customer care and customer satisfaction regardless of the communication channel used (email, chat, phone).

For several decades, the group has drawn success from its technical expertise, customer excellence and ability to innovate. As pricing is an important aspect for customers, Direct Energie had to develop ways to attract more prospects and maximize conversion rates.

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